First-Class Memory Foam
Tried memory foam before? Probably not! Some pillows feel like rubber, others like sand. Not ours.
NOT TOO FIRM, NOT TOO SOFT
Every Briar Rose pillow is truly special. Your pillow is uniquely moulded in our factory with a slightly different number of icy-cool gel gems in every pillow. We believe authenticity is more important than stamping out hundreds of pillow clones.
IS THIS PILLOW FIRM OR SOFT?
It depends! Most of our customers would describe our pillow as medium to firm. Finding the right position is key to comfort with any memory foam pillow.
HOW DO I KNOW IF IT'S RIGHT FOR ME?
There's only one way: start your 100-night free trial. We'll be there for you each night, answering your questions and helping you improve your sleep.
We Love Your Spine
You probably do too.
Every dimension represents thoughtful precision to help improve sleep.
MOULDED WITH LOVE
Some of our competitors save on costs. It's cheaper to produce 62 meters of foam and cut it into a hundred smaller pillows. It also doesn't work.
Cut pillows collapse over time. There's only one way we can make a pillow that honours your spine: we mould every pillow.
HIGH OR LOW?
There's no magical rule, you should experiment with both. The high side is 11cm and low side is 7cm. Our customer service team helps every customer choose the right side for a blissful night sleep. Chat with us, it's the easiest way.
IS THE PILLOW 'NORMAL SIZE'?
Our pillow is 62cm long and 33cm wide. This is smaller than a 'standard pillow' (70cm x 46cm). Unlike a traditional pillow, memory foam provides support to the very last centimeter.
Underwear Included
Pillows can not only dream our dreams, but also feel our emotions through the night.
COTTON, BAMBOO & POLYESTER
Pillows deserve underwear, and only the best. Our pillows wear an ultra-fine cotton underlayer, keeping the foam free from moisture. Unless damaged, this layer will last the life of the pillow.
The outer cover is a blend of viscose bamboo and silky polyester. It's breathable and like sleeping on a cloud.
SLEEP WITHOUT SNEEZING
Silky comfort aside, bamboo is known for its hypoallergenic properties. Reduce tossing and turning. Enjoy a peaceful asleep without sneezing or a runny nose caused by allergies.
What's the doc say?
"The guys at Briar Rose were able to create something truly novel and effective for back sleepers....If you are a committed back sleeper this pillow was created for you."
— Dr Mohamad Sabsabi
B. Sci. Chiropractic M. Chiropractic
Frequently Asked Questions
What makes your pillows different?
Great question!
Our unique memory foam is infused with millions of tiny, icy-cool gems, giving you the orthopaedic support your spine has been craving, yet never sacrificing your thermal comfort. It's the secret formula that makes our foam (the heart and soul of a memory foam pillow) unique.
Every Briar Rose pillow is truly unique. The pillow is uniquely moulded in our factory with a slightly different number of cooling gems in every pillow. We believe an authentic personal touch is more important than stamping out a million pillow clones.
What materials are used in making this pillow?
We use a unique memory foam formula as the basis for our pillow. What is memory foam? It's a type of Polyether Urethane, or commonly called 'Polyurethane'. This is a special compound that is used in many places where comfort is required — from luxurious lounges to a Rolls Royce front seat. This is different to sponge foam, and has a much longer 'rebound' when you press down.
You could compress our pillow for a few weeks and they would return to their original shape. However, it's not recommended to keep it compressed for very long periods of time.
Our pillow wears an ultra-fine cotton under-layer to keep the foam free from moisture. Unless damaged, this layer will last the life of the pillow.
The outer cover is a silky viscose bamboo and polyester blend. Bamboo is known for its hypoallergenic properties. When blended with polyester, it becomes a silky-smooth cover that you would hate to cover with a pillow case (although most customers do this for the ease of washing).
What happens with returned pillows?
Good question! Our team has thought long and hard about this and we've come up with a brilliant solution.
100% of our returned pillows (less than 5%) are donated to the registered Australian charity The Generous & Grateful. Your pillow will be generously donated to:
"Those who have suffered great hardship, and are now ready to rebuild their lives with our help. These are people who are survivors of domestic violence, recovering from homelessness, refugees and youth at risk."
Briar Rose believes that business can have a positive impact on the world if we make ethical choices when faced with hard decisions.
We are so thrilled with our partnership.
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