Our Magical Pillows

Say Goodbye to Neck Pain

Meet Our Pillow Family

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Our Promise

100-night money-back guarantee

Simple: 100% refund

Free delivery, free returns

Briar Rose Pillows

Designed for Australians who suffer from neck pain every morning.

Our unique memory foam is infused with millions of tiny, icy-cool gems, giving you the orthopaedic support your spine has been craving, yet never sacrificing your thermal comfort.

Tranquility Every Night

Sleep more, worry less.

Your Briar Rose pillow gently supports your body and rejuvenates your mind every night.

First-Class Memory Foam

Tried memory foam before? Probably not! Some pillows feel like rubber, others like sand. Not ours.


Every Briar Rose pillow is truly special. Your pillow is uniquely moulded in our factory with a slightly different number of icy-cool gel gems in every pillow. We believe authenticity is more important than stamping out hundreds of pillow clones.


It depends! Most of our customers would describe our pillow as medium to firm. Finding the right position is key to comfort with any memory foam pillow.


There's only one way: start your 100-night free trial. We'll be there for you each night, answering your questions and helping you improve your sleep.

We Love Your Spine

You probably do too.
Every dimension represents thoughtful precision to help improve sleep.


Some of our competitors save on costs. It's cheaper to produce 62 meters of foam and cut it into a hundred smaller pillows. It also doesn't work.

Cut pillows collapse over time. There's only one way we can make a pillow that honours your spine: we mould every pillow.


There's no magical rule, you should experiment with both. The high side is 11cm and low side is 7cm. Our customer service team helps every customer choose the right side for a blissful night sleep. Chat with us, it's the easiest way.


Our pillow is 62cm long and 33cm wide. This is smaller than a 'standard pillow' (70cm x 46cm). Unlike a traditional pillow, memory foam provides support to the very last centimeter.

Underwear Included

Pillows can not only dream our dreams, but also feel our emotions through the night. 


Pillows deserve underwear, and only the best. Our pillows wear an ultra-fine cotton underlayer, keeping the foam free from moisture. Unless damaged, this layer will last the life of the pillow.

The outer cover is a blend of viscose bamboo and silky polyester. It's breathable and like sleeping on a cloud.


Silky comfort aside, bamboo is known for its hypoallergenic properties. Reduce tossing and turning. Enjoy a peaceful asleep without sneezing or a runny nose caused by allergies.

What's the doc say?

Read The full technical review

Frequently Asked Questions

What makes your pillows different?

Great question!

Our unique memory foam is infused with millions of tiny, icy-cool gems, giving you the orthopaedic support your spine has been craving, yet never sacrificing your thermal comfort. It's the secret formula that makes our foam (the heart and soul of a memory foam pillow) unique.

Every Briar Rose pillow is truly unique. The pillow is uniquely moulded in our factory with a slightly different number of cooling gems in every pillow. We believe an authentic personal touch is more important than stamping out a million pillow clones.

Read all Frequently Asked Questions here

What materials are used in making this pillow?

We use a unique memory foam formula as the basis for our pillow. What is memory foam? It's a type of Polyether Urethane, or commonly called 'Polyurethane'. This is a special compound that is used in many places where comfort is required — from luxurious lounges to a Rolls Royce front seat. This is different to sponge foam, and has a much longer 'rebound' when you press down.

You could compress our pillow for a few weeks and they would return to their original shape. However, it's not recommended to keep it compressed for very long periods of time.

Our pillow wears an ultra-fine cotton under-layer to keep the foam free from moisture. Unless damaged, this layer will last the life of the pillow. 

The outer cover is a silky viscose bamboo and polyester blend. Bamboo is known for its hypoallergenic properties. When blended with polyester, it becomes a silky-smooth cover that you would hate to cover with a pillow case (although most customers do this for the ease of washing).

Buying Your Pillow is Easy

Chat with us

We love happy customers and we love having a chat! You’re welcome to buy first, but chat to us ASAP.
You won't regret it.

Place your order

You won't see us on infomercials or in department stores. We're online-only and value customer service.
No salespeople here.

Stay in Touch

Receive emails when you place your order, when your pillow has shipped & tips on improving your sleep!
We're here for you.

Receive your Pillow

The day has come!
Check that it's in perfect condition. Read our relearning sleep guide and ask us if you have any questions!

Break it in

This is the fun part!
As you use it, your pillow will adjust to your unique sleep position. You have 100 nights so no need to rush!

Easy Returns

We understand that sometimes it just doesn’t work out. Some of our best customers have returned their pillows and that’s A-OK.

Wrapped in Tender Loving Care

Soft cotton protects your magical memory foam, and washable, breathable bamboo resists germs and mites.

Our Refund Policy is Simple

You can request a refund within 100 nights from receiving the pillow.
You will receive a full refund regardless of condition.

Get in Touch

Our team can guide you in the optimal way to use your pillow. We get that sometimes it just doesn’t work out, so if you simply need a return, let us know and we’ll get the process started.

Request Return

We'll send you to our online returns form which makes the process simple, transparent, and fair. We'll guide you through the entire way and address any questions or concerns.

Prep for Pickup

Place the pillow into the same courier bag the pillow came in. Tape it up so it's secure and safe for the journey back to us. This is likely the most non-fragile item you'll ever post.


After you've securely packaged your pillow affix the reply paid address we provide to you to the outside of the package. Then, take it to your local post office.

We'll Receive it

Your pillow will then arrive at our warehouse and we will do a quick once-over to confirm all is in order and you haven't sent us a sack of potatoes. A box of chocolates would be lovely, though!


Last, but certainly not least, however you paid for the pillow, we'll refund you the same way. We enjoy customers' feedback and are always pooling comments to aid a better night's sleep.

What happens with returned pillows?

Learn more

Beyond your senses

Premium memory foam with a million tiny gel gems will retain coolness all night long.

Sleep Guide

All you need to know about Re-learning Sleep!

Read On

Why Australians love Briar Rose

"Getting great sleep again - finally. It really has made a huge difference to me, no uncomfortable neck."

Sharna G.

"Item arrived ahead of time (great!) and the pillow exceeded my expectations. Provides great neck support and solved my neck and back problems over a period of about 4 days. Quality product too."

Graeme D.

"I'm feeling so much more supported now and the proof is in the lack of headaches, its all pretty fabulous. Im a 'pillow hugger' so the nice large size allows me that pleasure."

Rachel D.

"A fantastic comfortable pillow, I now have a much better sleep and no more waking up with headaches. service with Briar Rose was very good, cannot fault either service or pillow. Thank You."

Heather C.

"Fantastic product and fantastic service. Todd in customer service went over and above to answer my questions and ensure my pillow was delivered without a hitch. Thanks again."

Sharon S.


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